Sahara

Sahara was founded by Natalie Hobbs in 2022 so girls and women would always have access to the period products that truly met their needs. "I drew on my knowledge and previous experience working with period underwear to craft a collection that prioritises both comfort and durability in the UAE climate. I travelled to meet in person with potential manufacturers, resulting in numerous samples, fittings, and tests. Finally after 6 months, Sahara was ready to be made! "Sahara is all about honesty, connection, and understanding your needs. We don't make unrealistic claims about our underwear being magic or leak-proof forever. Like any period product, if you wear it for too long without changing, it might leak. And if you don't wash it properly, it won't work well. We don't claim our products last for years and years – we encourage you to replace your Sahara every couple of years, just as you would with any other undergarments. "But here's the best part: Sahara period underwear is an excellent choice for period protection! It's comfortable, easy to use (just like regular underwear), convenient, and affordable. Most importantly, our period underwear really works." Why Choose us? Comfortable Period underwear that takes the stress and discomfort out of periods Great Coverage and Stretch Fits all shapes, sizes and curves for a really flattering look Durable, Reusable Less waste, fewer chemicals, and fewer plastics for an ecofriendly life